SEO Has a Shelf Life - Has Yours Expired?

 Think you've already "been there, done that" with SEO? It's great if you've already optimised your website but sorry - you're not done. You won't ever be done with SEO... Not unless all your competitors vanish. (You wish!) If you're not regularly working on search engine optimisation, you're in danger of losing whatever ground you gained through investing it and / or doing it in the first place.

SEO Has a Shelf Life - Has Yours Expired?

SEO Has a Shelf Life

Your website isn't non-perishable. If you don't update it regularly, you could lose out. For search engines, static equals stagnant. Search engines don't want stagnancy. If there hasn't been an update in a while and SEO has been ignored, it becomes clear to search engines that the content is old and outdated and if someone else is fresher and more current, you could lose your footing and you could even be de-indexed altogether.

How Long Does SEO Last?

While there are no hard and fast rules for determining an SEO strategy 'sell by' date, it's wise to keep SEO going on a constant basis. Knowing what's happening with your website, your industry, your competition, and the search engines is all important.

SEO Rules Change. Google and other big search engines continually tweak their rules. Just because you're at spot #1 today, doesn't mean you'll get to stay there.

The Competition Changes. Just like you spent time a while back working to gain search engine rankings, whoever is below you on the totem pole is working hard to overtake your position. You need to stay on your toes.

The World Changes. New ways of getting found happen regularly. New social sites, new techniques. New technology. It's vital to stay ahead of trends.

Keeping up with SEO isn't always easy. But it's worth the fight. Organic SEO pays great dividends on any investment of time and / or money. That's why SEO companies exist. SEO companies help companies explore SEO for the first time and they help companies continually work at it so that it truly pays off over and over again. Things that need to happen regularly include:

Publishing Fresh Optimised Content

Valuable link building

Social Marketing

Analysing Results (so that success can be duplicated and areas that need improvement can be tweaked.)

Think of SEO more like a marathon than a sprint. If you haven't examined your SEO strategy lately and your online traffic isn't booming, it might've turned sour. Maybe it's time to get an SEO consultation.

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