SEO Consultants Sydney & Social Media Needs to Work Together
When it comes to business - in any scale, small to big-sized businesses - we all know that experts usually advise SEO. But is it enough? And, should I only focus on that aspect alone? The answer is, NO. To be fairly honest, social media today such as Facebook is leading in the activities on the internet. Facebook alone has 1.55 insanely active users, that's simply saying 1 out of 5 people everywhere has an account, and almost everyone in the urban areas definitely has one.
But, does it really affect my website rankings? YES! (in some manner) Although it can have a huge positive impact on how search engines will rank you, but it can also have a negative one depending on how it is done. Unlike how the traditional SEO Works, this is different. Instead of proper use of keywords on articles, blogs, and web contents, this approach is more on how many shares you get, think viral but still has to be related in terms.
Perspective
Think about social media as one physical huge group of people, or a mall, then think about your own page as a store in it, but has a certain train station that gives access directly on your website. This is how these 2 are actually connected. The more social media activities you have towards your website, the better odds of success in terms of traffic and ranking. Remember that social medias are search engine channels too, people no longer only use Google when they're busy using SNS, they'd simply use that search box. This applies better on mobile as it only has limited overall control.
Experts may insist that it isn't a huge impact on rankings if you focus too much of your time and effort on social media as it doesn't directly provide and present your website on SERPS, but it does give them the idea and link towards it. Try to Google some of the well-established companies and you will be surprised that they are always followed by social media results pages, some even on the top.
Summary
Even if the effect is indirect, is still has a huge impact, not because of the word that people search, but the content that has been shared when it comes to social media. The more shares, the more people will know, and something that is being kept active is a good thing for Google's radar. It adds authority when your site has loads of shares. Well, that is the goal of the internet, sharing information and connecting people. A good and balanced practice on SEO consultants Sydney and social media is really the true key to a successful business.
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