7 Check Points You Need to Know For Your SEO

 SEO is a rapidly changing field. Each day something new pops up and something existing lose relevance. Here, if you don't stay updated with algorithm trends and industry trends, you will struggle a lot to maintain your rankings.



How SEO works?

Though it sounds very simple, it is not that simple and straightforward. SEO, search engine optimization, is a long-term activity to top the SERPs. SEO is a continuous process to let search engine know that your website content is worth showing in search results.

SEO process comprise of keyword optimization, link building, producing high quality content, optimization of title tag and meta description, submission of website to directories, creating high quality Backlinks.

Top 7 things you should consider for your SEO:

1. On-page layout is more important than you imagine

Google will love your website if it will have a good looking on-page layout. Based on the recommendations of Google, have your all on-page elements optimized for ranking. It includes Meta title tag, Meta description, H1 tag, and selection of anchor text.

Have SEO friendly URLS since URL structure is the first thing search engines begin with to analyze website. In case of any confusion with URL structure, search engines may end up indexing only a portion of the site's pages, and some of the web content may not appear under search.

2. Keyword phrases win over normal keywords

As compared to normal keywords, it is much easier to rank higher on long-tail keywords.

According to Yoast, Long tail keywords are keywords or key phrases that are more specific - and usually longer - than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.

For example, if you search for 'rings', you will get multiple results with all kind of rings. But if you search for longer keyword 'diamond ring of bluestone', your search results will shrink and give you more relevant and exact web pages. The only challenging area here is creating a quality content with long tail keywords.

3. Mobile sites are extremely important

Search engines (Bing and Google) emphasizes on responsive websites and better user experience. Your website should be easily viewable on all mobile devices. If your website design is not responsive, it is the right time for you to upgrade as mobile-first indexing has already been rolled out.

4. Quality of links have higher significance

The entire SEO services are all about content and link building. You can have a control over content, but linking is something you need to earn.

The quality of Backlinks play very important role in your SEO score. You can earn good Backlinks by doing guest posts on the sites that have better Domain Authority and Page Authority than your own website.

According to Copyblogger, domain trust/authority represents 23.87% of Google's ranking algorithm.

Not all Backlinks can be relevant or of use to your website and your SEO. So, keep a check on all those sources from where you are getting Backlinks.

5. Content isn't king, its kingdom

As said in the earlier paragraph, content is very important for your SEO, in fact, it is the backbone for search engine optimization. Post relevant and fresh content on your website on consistent basis. One of the options is to have an active blog section. This also helps in attracting organic traffic. Creating content that is rich in keywords and have engaging tone is a challenging task. Most of the search marketers and users often get confused in content marketing whether they are same or not. Technically, both are different. SEO services are narrower and more technical, whereas, content marketing approach is broader and more holistic for rankings.

6. Your social media presence do affect your SEO

Social media presence is very important since these platforms are regularly visited by your target customers. Have your active presence on mediums like Google Plus, Facebook, Twitter, Instagram, YouTube, and more. Interact with them via sharing your blogs, images, other posts, hashtags, and videos. Such tactics will drive organic traffic to your website. And, it can also help to retain your existing customers' base.

7. SEO is not FREE

This is one of the biggest myths of SEO that it gives your FREE organic listings. SEO services need a dedicated time, dedicated pool of resources, and analytical strategy to help your website appear on top of SERPs. Rather than FREE, it is more pertinent to say that SEO is cost-effective over paid search.

Closing thoughts

There's lot more to talk about search engine optimization. The ultimate goal of such campaigns is to boost sales and drive more awareness of the brand. Looking forward to the best SEO services in Perth? Then visit us.

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