A Guide to Improving eCommerce SEO and User Experience

 Have you heard about the varying graph of eCommerce sales every time? People are brainstorming harder to achieve something big. They are constantly trying to make amends to give the customer the best possible shopping experience. You should make sure that the search engines not only crawl and index their store well but also help in conversions more than ever before.

Presenting a great user-experience is very essential for the customer as well as for Google's ranking process. The Ecommerce websites need to be handled by SEO's very carefully. These websites present different challenges for SEO. They have to take care of a lot of hundreds if not thousands of pages and dynamic components.

In the online retail business, SEO needs to be very active. SEO plays a very vital role in providing a unique user experience. However, ignorance or unawareness of their importance can impact the website's visibility in various search engines, organic traffic, and ultimately affect the conversion rate. Ecommerce web development is very beneficial in providing a great user experience, it helps in planning various strategies to improve the user experience in the world of eCommerce.

Let's discuss a few strategies which should be kept at the top of your mind to improve the user experience in this dynamic world of eCommerce.

1. Focus on Improving the Website's Speed

A very big part of the website is the fast loading website experience. It is also considered to be a ranking factor for Google since 2010. One of the reasons for the slow loading speed of the websites is its dynamic elements and heavy image content which leads to low conversion rates and losing customers.

The first and foremost step is to seek awareness regarding the influence of the website speed on a customer's mind. You need to go through Google analytics and check the bounce rate and site speed data to see whether these things need to be improved upon. You can also check these things by running your URL through a free tool like GTmetrix or Google's PageSpeed Insights, this enables us to find out how our website stacks up on the website's speed. You can check these for the mobile websites as well using Google's Test My Site tool to gauge website performance.

If there is an issue with the loading time of a page, certain optimization tactics might work here. You can segregate the large images or large files (which are over 150 bytes) and compress them using various tools like photoshop or free image compression tools etc. You must see that users don't have to completely reload the entire page every time. You should try not to add a lot of redirects as they can slow down the page loading time.

2. Focus on Unique and Important Content

Google tries to grasp the unique quality content on every URL. This can pose a real struggle for retailers. You cannot just expect to create unique content as descriptive content is also required for each page. Merchants also need to seek the filtered search pages.

The eCommerce website should also plan for the expired content( the products that have been sold, out of stock, discontinued, or not in trend). The user and his/her experience should be prioritized and the relevance of SEO should not be lost. The best way is to implement a 301 redirection in most of the cases. This helps in providing the latest information on the product they are interested in. Relevant Content defines your website and would help in extracting heavy traffic to it.

3. The Website's Structure Should Be Easy to Navigate and Organized

Organized and easy navigation always counts in a good user experience. Just imagine that you walk-in an office with all mixed-up departments, how would you feel? Lost?

Disoriented? Your eCommerce customers might get the same feeling in an unorganized website. It might take them longer to find their desired product. It would be also difficult to find new products.

So as a customer, what would you expect to see?

What would be good website navigation?

It would depend upon your ideal customer and their pattern of shopping. You need to organize your website in such a way that you classify your product and categorize the products you want to highlight on the main menu. There can be certain practices you can imbibe on your website to enhance the user experience.

Choose your top menu category.

Use filters to help users find the desired product.

Arrangement of the products according to the price, color scheme, and size.

Highlight the sale and new arrivals.

This would help the customer select their product easily and quickly.

4. Always Add a Customer Feedback Section to Your Website

Even if you have created the best user experience for your customers, there will always be room for improvement. Customer's feedback would help in locating the troublesome areas of your website. You can check them and make appropriate amends on your website.

You can offer certain discounts or gifts to provide feedback. This is a great way to encourage customers to take certain actions. Once you have collected the feedback, you can place that under your products or different parts of your eCommerce website. This would help in attracting new customers. Even if there is negative feedback, you can fix the issue and acknowledge the customer about the issue being fixed.

5. Creation of Trust with Transparency

The more your website is transparent, the more trusted your website will be. You can provide detailed information about the product like product details, company policies, and shipping, etc. Transparency helps to build trust and the clients feel more confident about their shopping. This creates a more comfortable and enhanced user experience. You need to be more transparent on the product based websites. You should try to add trust seals to your website's footer and check out the page to create more trust.

6. Mobile Experience Should Be Prioritize

Smartphones are in more usage than desktops or laptops as you can surf anything at the fingertips. A recent study shows that more than 55% of online traffic is coming from mobile phones. So the mobile phone should be given importance in any user experience. An additional SEO related concern is that Google will determine the ranking based on the mobile experience and content as well that is the introduction of Google's mobile-first index. Ecommerce websites need to ensure that they provide a satisfactory user experience on both mobile phones as well as on desktops.

7. Try to Add Social Proof

You should try to add any support from others that can influence your visitors. They can be shown through customer reviews, media feeds, number of followers, and email subscribers. Any data that can provide other people's influence on the customers would gain more trust, reducing the doubts and concerns about your products which makes it a better user experience.

Final Thoughts

Today's customer is well informed and has certain expectations, you should fulfill the consumer's expectations. They demand a seamless user experience and so does the search engine. You need to understand the connection between SEO and UX helps in improving search visibility. This helps in driving the organic traffic and enhancing the overall user experience. Providing a serene user experience would be possible only if we have a great eCommerce web development.

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