S4G2 Marketing Agency - SEO & Web Design

 "No upfront cost", "top rankings", "risk free", "incredible results" are all catch phrases thousands of SEO service companies use to snatch new clients. They flood the Internet with promises of incredible Search Engine Optimization techniques that will bring their customers fame and unbelievable profits. Business people buying search services from SEO specialized agencies may indeed get the results they were promised. Search engine crawlers pick up their pages faster, Internet users return more frequently and online sales do increase. They have plenty of reasons to celebrate, yet some of them don't. They feel their victory is overshadowed, because to maintain this high level of search engine exposure, they will have to continue depending on SEO agencies. It is a sad reality, but many SEOs will keep their strategies and techniques under wraps and will not empower their clients with proprietary knowledge and skills that will allow them to beco...

 Web developers often perceive a site's architecture from a completely different perspective than search engine optimization specialists. Developers tend to see an information structure in the context of content management systems and databases. SEO professionals consider a site's architecture from the point of view of the search engine spiders' ability to crawl and index the pages. Because search engine visibility through higher rankings is such an important element in the success of a website, the site's architecture must be designed around basic SEO principles. This is not to suggest that web developers' penchant toward databases is ill-conceived. Rather, it should be molded to fit a broader SEO strategy. Below, we'll explain the fundamentals of SEO-friendly site architecture and why they are essential to achieving higher search engine positions. We'll also take a closer look at usability and findability in the context of modeling a site's structural ...